art direction

TOP Art Direction

For a story about what kind
of milk to pair with cookies for Santa, I didn’t want to show
the boring chocolate chip variety.
I also wanted it to give it a Christmas holiday feel, so I came up with the ideas of shooting a stack of sugar cookies with their sides decorated with green, red and white colored sugar.

To accompany a roundup of fancy ketchups, I decided to shoot the bottles on a silver platter being held by a butler’s white bloved hand. It was a bit of a nod to those old Grey Poupon commercials in the 1980s.

I have art directed hundreds of photo shoots

and have it down to a science. The most important

component is to start out with a creative and visually

interesting images to compliment the editorial item.

The rest depends on prep and experience.

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custom props

I designed and produced
pizza boxes as an opener for
a yearly feature on best of dishes like pizza from all fifty states. Later, the advertisement department used the boxes to send issues and information to advertisers and potential clients.

I designed and created these
ice cream cone holders as props
to illustrate an item about a
poll which revealed that the Republicans named chocolate
as their favorite ice cream flavor while Democrats chose vanilla.

art direction

custom props

I also created custom props like ice cream cone wrappers, pizza boxes, illustration on glasses and an unhappy face on a candy bowl jack-o-lantern

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